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Konica Minolta’s Five MFPs Won China Red Star Design Award 2014

Tokyo (December 19, 2014) — Konica Minolta, Inc. (Konica Minolta) is pleased to announce that its five A3 color multi-functional peripherals (MFPs) in the bizhub series, the bizhub C554e/C454e/C364e/C284e/C224e, have won Excellent Prize of 2014 China Red Star Design Award. The award-winning MFPs are primary products in the company’s Business Technologies business.
China Red Star Design Award was established in 2006 by Beijing Industrial Design Center to commend a broad range of outstanding industrial design in China and abroad. The award winners are selected by the jury board of domestic and international design experts, based on six criteria of innovation, utility, economic benefit, environmental-friendliness, craft and aesthetic.
The award-winning bizhub series MFPs collectively utilize the INFO-Palette design concept for their entire visual and graphic design, from the main body’s outer appearance, panel operation GUI (graphic user interface) and applications (for PC and mobile), all of which are important connection with end users, to promotional materials.
Especially, the MFPs’ main body features a symbolic white-plate motif of INFO-Palette on the black front. By concentrating user contact points on the operation screen, the bizhub series enhances intuitive and comfortable operation. These unique design features help users reduce stress and increase overall office work productivity, leading to even higher customer satisfaction.
Having been decorated with Good Design Award 2013 (by Japan Institute of Design Promotion) and Red Dot Design Award 2014 (Product Design) in Germany, the bizhub series MFPs are building on their global recognition for design excellence.
Under the brand proposition “Giving Shape to Ideas,” Konica Minolta will continue advancing design development with innovative ideas and expertise in response to social changes in the diversifying world, and delivering highly value-added products and services.
*bizhub is a registered trademark of Konica Minolta, Inc.

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